Trackforce Appoints Seasoned Marketing Leader Shawna Stephenson as New CMO to Bolster Growth and Innovation Strategy
SAN DIEGO, CA — October 7, 2024 – Trackforce, a global leader in security workforce management software, proudly announces the appointment of Shawna Stephenson as its Chief Marketing Officer (CMO).
With an illustrious career that spans over twenty years, Shawna Stephenson emerges as a seasoned veteran in the realm of B2B technology marketing. She has spearheaded marketing departments across several sectors and is known for her strategic prowess in driving robust growth strategies, formidable team building, and fostering synergy between sales, marketing, and customer success teams.
Prior to her ascent at Trackforce, Stephenson’s leadership journey saw her at the marketing helms of TigerConnect and GPS Insight, as well as Vice President of B2B Marketing at Optum Financial, a segment of the esteemed Optum and UnitedHealth Group. Her storied experience is marked by her success in leading marketing teams towards significant revenue amplification, executing strategic branding overhauls, and innovating the market-entry approaches.
“As we continue our journey to raise the profile and expand the reach of Trackforce in the market, Shawna’s addition as CMO is not just timely but pivotal,” said Byron McDuffee, CEO of Trackforce. “Her know-how and deep understanding of B2B marketing dynamics are invaluable assets to us. With Shawna’s strategic vision, we’re poised to cultivate a powerful brand presence and touch new pinnacles of success.”
Shawna, an alumna of the University of Iowa and UMass Boston with a Bachelor of Science and a Master of Science, respectively, brings a comprehensive marketing acumen to Trackforce.
“I’m truly excited about this opportunity at Trackforce and will focus on shaping a future where our marketing endeavors reflect the innovation we champion,” expressed Stephenson. “It is invigorating to be a part of a team that values growth and leadership in service of our customers and the security technology industry.”
For more information about Trackforce’s forward-thinking security workforce management solutions, visit https://www.trackforce.com/
About Trackforce:
Trackforce is dedicated to developing advanced solutions that enhance the efficiency and effectiveness of security operations worldwide. Its commitment to delivering innovative web and mobile technology solutions is unwavering, as it constantly seeks to empower security professionals and streamline their operational challenges. For additional information, please visit https://www.trackforce.com/
